Preferred Skills -

• Experience in B2B marketing, demand generation, and performance-driven campaigns.
• Ability to understand and communicate complex BFSI and Life Insurance solutions effectively.
• Familiarity with LinkedIn outreach, AI Content, content marketing, and digital engagement strategies.
• Well versed in email marketing and agency collaboration for outreach and marketing

Skills & Qualifications -

• Bachelor’s degree in Marketing, Communications, Business, or equivalent.
• Industry experience in BFSI, Life Insurance, or Fintech is highly preferred.
• Strong understanding of ABM, digital marketing, and audience segmentation.
• Hands-on experience with CRM platforms (ZOHO, HubSpot, Salesforce) and marketing automation tools.
• Analytical mind-set with the ability to interpret data and optimize marketing performance.
• Strong project management and organizational skills.
• Excellent communication, problem-solving, and stakeholder management abilities.