Desired Skill Set -

• Bachelor’s degree (Communication, Business, or related).
• 2-4 years of experience in a research, consulting, or strategic content role
• Basic understanding of the BFSI ecosystem (lending,insurance, investments).
• Strong communication and presentation structuring skills.
• Proficiency in PowerPoint/Google Slides and online research.
• Detail‑oriented; able to interpret large volumes of information.
• Strong language and writing skills
• Maintain a central research repository (industry reports, competitor decks, data sources) and keep it indexed for quick reuse in future proposals.
• Own first-level data clean-up and visualization - convert raw figures into tidy tables or simple charts.
• Track performance analytics from completed video journeys (completion rates, CTRs) and log insights that feed back into future strategy.
• Draft executive summaries & insight memos for internal stakeholders, distilling long research findings into concise, slide-ready take-aways.
• Assist persona and cohort mapping by compiling variables. From public and client data.
• Coordinate with design pod to ensure research outputs (flows, frameworks) are visually annotated and version-controlled.
• Excel/Google Sheets proficiency (pivot tables, basic formulas) for quick data crunching.
• Intro-level data-visualisation tools (e.g., Canva charts, PowerPoint SmartArt; Power BI a plus).
• Comfort with digital-funnel metrics (bounce rate, conversion %, session heat maps) to interpret video journey analytics.
• Awareness of BFSI regulations & jargon (IRDAI, KYC, RBI guidelines) to ensure research accuracy.
• Basic understanding of AI-powered content platforms and video distribution tech; curiosity to keep pace with new tools.
• Time-management & agile workflow habits—able to juggle multiple mini-research tickets without missing deadlines.
• Relevant Industry Software and IT