YouTube videos are suffering from LSIC syndrome.

24 Sep 2012

There are three distinct pieces of information and I am trying to make sense out of them. First, training industry says organizations are moving to more user generated content (UGC). More UGC means more uncontrolled content and someone has to find gems out of lot of average stuff. As a consumer, this is what we do on YouTube. Forget average, there is often a lot of garbage.

It is not a problem with YouTube but with the free world where people can put anything up so long it is not offensive. Second, I see more and more corporates promoting themselves using YouTube. On YouTube, you have to make an extra effort to be seen. Third, and lastly, I see TED talks. Most of the content is cool, neat and interesting. But there is lot of preparation and filtration that has gone behind it to make this happen. This does not gel well with the UGC philosophy where you want to encourage everyone to contribute.

What should corporates do? Should they take YouTube route for their internal “know how” and product promotion or take TED approach? Or is there is something that lets you bridge the gap. Both these systems suffer with “LSIC” syndrome. If we work on this syndrome, we may not need to worry about some of the issues discussed above. LSIC stands for “lack of search inside the content”. These systems play only plain videos which means your search will return the results based on the information on the webpages and not based on the actual content. You also have to see the whole video to be sure that the stuff is relevant to your needs which would mean lot of waste of time.

Imagine a platform similar to YouTube. This platform has a front end which allows you to create quick multimedia mash ups. Everything you use in textual information is automatically searchable. Your content does not suffer from LSIC. This will also mean more inclusive UGC growth. At the same time, experience of content consumption would improve. But is it a dream or a reality? With kPoint it is a reality.

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