Why videos make a deeper connection… let’s unravel the mystery

By September 5, 2014Blogs

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Research shows that we remember visual images much easier and better than words. When we read, our minds convert printed scribbles into visual images that we encode with emotion and remember. Visuals are processed 60,000 times faster than text. Graphics quickly affect our emotions, and our emotions greatly affect our decision-making. The psychologist Jerome Bruner of New York University published a finding, which is quoted by Paul Martin Lester in his article “Syntactic Theory of Visual Communication”. He has shown that people retain 10% of what they hear, 20% of what they read, but retain an astounding 80% of what they see and do! Study after study, experiment after experiment has proven that graphics have immense influence over the user’s perception of the subject matter because of the neurological and evolutionary factors.

However, it makes little sense to debate about how visuals can stand alone and are much better than words. The combination of graphics and words has a communicative power that neither singularly possesses. Without videos, an idea may be lost in a sea of words. Robert E. Horn, an award-winning scholar at Stanford University’s Center for the Study of Language and Information, said, “When words and visual elements are closely entwined, we create something new and we augment our communal intelligence.”
With kPoint we let you do precisely that. Convey a message to your end users, in a way that they will remember for a long time!

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