User generated content at kPoint

20 Feb 2012

In last two decades, we have seen exponential rise of knowledge. You can read variety of statistics: knowledge doubles every 5 years and so on.

The knowledge growth essentially implies that there are growing numbers of people who either produce or consume knowledge.These people are called “knowledge-workers”. The term became so common that Oxford dictionary too adopted it.

The knowledge workers needed tools to codify his knowledge. The emergence of text authoring tools (such as MS Word, Adobe’s PDFs) did satisfy the need. Documents were produced. They were read and understood.

While this worked well in past, in recent times we have seen pronounced structural changes: Knowledge complexity has increased; it needs to be transmitted across geographies and cultures at faster speed. More importantly, people need to absorb the knowledge at a quick pace. Say, earlier one could afford, two hours to understand a topic. Now he/she can afford only one hour for the same.

In addition, we have too many people generating the content. The content generation has gone to masses. This commoditized environment has given way to new term “user generated content”. The elitist word “knowledge worker” has taken back seat.

kPoint addresses the need of the modern world “Knowledge worker” nay the “user”. With kPoint, users can harness power of all media-types to express thoughts. She can use voice, video, documents, writing and annotations. No more struggle to convert the “multi-dimensional mental images” to one-dimensional text in MS Word.

What’s more, the process is geared for masses: With kPoint user needs just a desktop and may be a headset to create content.

Without kPoint, users struggle to express the thoughts. With kPoint, expression is a natural outcome.

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