A natural transition from the traditional Picture this. Sonika has a video conference to attend in the first half of the day and she has to attend her son’s Parent-Teacher Meeting (PTM) in the second half. Given the dreadful traffic conditions in her city, she knew she is never going to make it on time for the PTM. So she decides to avail the work-from- home opportunity that her company provides.

Sonika represents today’s millennial generation who religiously believes in the digital workplace, the future of work. Gartner says that a digital workplace is the virtual equivalent to the physical workplace. Deloitte defines the same as, “the natural evolution of the workplace”, encompassing “all the technologies people use to get work done in today’s workplace”—including email, instant messaging, social media tools and virtual meeting tools.

At the crux of it, a digital workplace puts its people first, believing that employee engagement helps boost employee retention up to 87%. Furthermore, the workforce today prefers simple and intuitive technology sans the burden of legacy systems. The rapid proliferation of smart phones, tablets, and laptops coupled with the omnipresent internet connectivity is driving unprecedented mobility. Thus, we are everywhere, always, and in all ways.

Taking advantage of the constant connectivity in the digital world, businesses are exploring new and inventive ways to reach customers and remain competitive in the market. Video is one such advance. Videos clearly stand out on social media and thrive to provide audiences a quick overview of a product without taking too much of their time or overwhelming them with text. It is a win-win situation for both companies and customers. Moreover, depending on the nature of business, video can emerge as an essential tool for learning, training, and passing out information quickly throughout the organization.

Thus, the role of collaborative technologies like video is becoming imperative in today’s business scenario. Tapping in to these business requirements of the changing world order, organizations are increasingly relying on video to break down the barriers between people, workplaces and technologies and empower their employees to be productive and creative wherever they are.

Imbibing this innovative medium will go a long way in establishing the digital workplace for tomorrow. On our part, we feel happy to be playing a small role in making the notion of digital workplace a reality.