kPoint PoP: Cracking the last mile video delivery problem

27 Apr 2017

According to Gartner, enterprises stream more than 16 hours of video per employee each month, resulting in employees watching 45 minutes of video daily. That the use of videos in enterprises is growing through the roof is now very evident. It comes as no surprise that viewers expect the same quality of experience as YouTube in their enterprise settings too. While high quality video content can engage customers, slow streaming can turn them off and leave a poor lasting impression.

Consider the following scenario,

ABC Inc., a million dollar enterprise, is live streaming its first ever CEO address for its employees. Only the senior management is attending the meeting in person while more than one thousand employees are joining the meeting remotely. Five minutes into the session, the video starts buffering. The audience starts getting restless for they are waiting to hear important company-wide announcements and updates, but all they can see is a buffering icon. Frustrated, they start calling up the system administrator who tells them that the cloud network is congested due to too many simultaneous connections. With no immediate solution in sight, most viewers log off, dejected and annoyed.

Consider another scenario, ABC Inc. is all set for an ISO certification and all its employees need to watch a training video to ensure compliance. The video server in the cloud is once again overloaded with thousands of simultaneous connections. The video is either buffering or delivered with poor quality. Employees who are trying to create other videos are also affected by the slow network connection.

What organisations like ABC Inc. need is a solution that provides a highly-distributed hybrid architecture that will optimize performance and reliability to deliver seamless video streaming to distributed viewers at scale. What they need is kPoint’s hybrid deployment solution with a Point of Presence (PoP) server.

How PoP helps

To fix ABC Inc’s streaming issues, a kPoint PoP server is installed in the local network at ABC Inc’s premises. The viewers are authenticated by kPoint cloud server over the Internet. The hybrid architecture with local PoP server works in both live broadcast and on-demand viewing scenarios. At the time of live streaming, the PoP server downloads one stream of video from the cloud and distributes thousands of streams locally to viewers in the network. In case of on-demand videos, whenever the first user requests a video from the kPoint cloud, a copy is cached onto the kPoint PoP server. All future requests of the same video are redirected to the kPoint PoP server which is closer to them, being located within the local network.

When there is a possibility of heavy traffic, ABC Inc. can dynamically scale up PoP server capacity to ensure seamless video streaming even during demand spikes. That’s how kPoint PoP can help ABC Inc. complete their video delivery puzzle! Take steps now to create a seamless video experience. Try kPoint!

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