05 Sep 2014

Why videos make a deeper connection… let’s unravel the mystery

Research shows that we remember visual images much easier and better than words. When we read, our minds convert printed scribbles into visual images that we encode with emotion and remember. Visuals are processed 60,000 times faster than text. Graphics quickly affect our emotions, and our emotions greatly affect our decision-making. The psychologist Jerome Bruner … Continue

30 Jun 2014

Ferrari finds its Autobahn!

kPoint’s experience is now faster, smoother and richer than ever before due its quick adoption of Amazon’s new CloudFront edge locations in India. CDNs play a key role in enabling content owners to scale up to increasing user demand on multiple devices and platforms. With introduction of the new Indian locations, kPoint can now deliver … Continue

30 May 2014

Top 3 reasons to integrate kPoint into your application

In the recent months, more and more customers have integrated kPoint in their applications. Are these integration efforts worth it when you can simply add links to videos? Here are three key reasons that justify these efforts: Firstly, it is all about the experience. Whether it is a trainer using a LMS or an Innovation … Continue

10 Mar 2014

Is your prospect really interested in the information you send?

There is one eternal pain in sales. It is hard to gauge the interest levels of your prospects. You have to use your gut feel and keep working on almost all the prospects with equal enthusiasm. For years, I have been sending emails to prospects with a lot of information. Like most other people, I … Continue

06 Dec 2013

What is more powerful words images videos or a mashup?

We know that the saying “A picture is worth a thousand words” is true especially when teaching complicated ideas. Could videos that are a sequence of pictures be more powerful? Even better, could a mashup of text, drawings and video be the best way to show and tell? I experienced this the other day when … Continue

30 Jul 2013

User-led creation of content

The knowledge within a company that needs to be preserved has always been the corporate Holy Grail. The best way is the people who have it, capture it themselves.