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Ferrari finds its Autobahn!

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CloudFront video fast playback
kPoint’s experience is now faster, smoother and richer than ever before due its quick adoption of Amazon’s new CloudFront edge locations in India. CDNs play a key role in enabling content owners to scale up to increasing user demand on multiple devices and platforms. With introduction of the new Indian locations, kPoint can now deliver the dynamic content with better performance.

The large network of distributed servers in multiple cities across the world has always helped kPoint to deliver its content. However, these new edge locations have now ensured lower latency, high data transfer speeds and an improved performance for its end users. When viewers access kPoint’s content, they are automatically re-directed to the nearest Indian edge server rather than a round robin trip to an abroad location. As an example, let’s imagine a hypothetical journey to Singapore to fetch a X product. Firstly you’d have to plan your local journey to Mumbai, followed by the often traumatic experience of airport security procedures, flight delays and finally the flight back and forth to Singapore. Wouldn’t you be thrilled if you could save all the time and energy and got the same product easily at a local location like Mumbai?

These servers have helped kPoint do just that- local copies of the user’s content are stored locally without compromising the security of this data. By caching the content closest to the end user, the amount of time to deliver the content to end-user’s device is drastically decreased. Since this move at kPoint, there is approximately 70% increase in the number of kapsules served in 0 to 1 seconds.

kPoint videos are now flying faster than ever before- try it out for yourself !

Top 3 reasons to integrate kPoint into your application

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kPoint integration
In the recent months, more and more customers have integrated kPoint in their applications. Are these integration efforts worth it when you can simply add links to videos? Here are three key reasons that justify these efforts:

Firstly, it is all about the experience. Whether it is a trainer using a LMS or an Innovation team encouraging open innovations through an app, it’s the user experience that matters the most. A single click can take the user away from this experience and adversely affect its efficiency and user satisfaction. It can also result in the total loss of this user. An integrated experience on the other hand can show the user what’s needed within the same application. As an example, here is a short video about ‘videos used in self service portals’. You can watch it without leaving this page.

Secondly, user authentication can occur more than once increasing the user’s tasks to remember possibly another set of credentials. If an app has already authenticated the user to give it secure access, another login process can only be a pain to the user.

Lastly, video integration offers ability to track. Videos are not only more entertaining but also provide information on the user’s engagement levels. With a document, you can only track if someone opened the document or not. With videos and MCQs at regular intervals, you can track viewership as well as the usability of your app.

Integration is pretty straightforward with helpful APIs. Visit this page to see more details of kPoint integration along with some examples. So what are you waiting for? Go ahead and offer a memorable user experience!

Is your prospect really interested in the information you send?

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There is one eternal pain in sales. It is hard to gauge the interest levels of your prospects. You have to use your gut feel and keep working on almost all the prospects with equal enthusiasm. For years, I have been sending emails to prospects with a lot of information. Like most other people, I began by attaching presentations in my email. However I had no clue if the prospect ever opened these presentations at all! I tried something different. I put in links to useful web pages in my email and analyzed their clicks. Soon I realized that this process was not only painful but also provided me very little information as the clicks only indicated their interest but not their engagement levels.

Finally I found something better in the form of links to kPoint kapsules that I can embed in my emails. If my prospect likes the context of my email and clicks on a video link, they can see a short kapsule. It would take only a few minutes of their time but give me a lot of information. Most importantly I get an email whenever the prospect has viewed the kapsule. If she sees the kapsule multiple times or forwards the link, I know of that too. Firstly, this indicates an interest and secondly, I know the view time. Recently a prospect viewed a kapsule that was approximately 3 minutes long. Her second view was for 5 minutes which indicated that the she went back and forth in the video and searched inside the video.

This clearly indicates the level of engagement. I know what sections of the video are of interest to the prospect. Can I ever get this kind of valuable information through emails with attachments or links? Finally there is a way to know which of my prospects are interested and engaged. And videos have truly proved to be more powerful than text in more ways than one!

What is more powerful words images videos or a mashup?

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We know that the saying “A picture is worth a thousand words” is true especially when teaching complicated ideas. Could videos that are a sequence of pictures be more powerful? Even better, could a mashup of text, drawings and video be the best way to show and tell?

I experienced this the other day when a good friend who is an Origami expert had come over. He amazed us with some stunning creations, beautiful birds and animals and one simple steam boat. We all thought it would be a great idea to write up an instructional manual for our neighborhood kids who could use it for small projects at school. Using text alone the article seemed very confusing and it was almost impossible for the children to use it and make even the simplest paper boat. Drawings would help. However we went one step further and video graphed my friend folding the paper boat. But the video alone was hard to follow as he was fast and the details were not visible.
So we mashed up the video along with a few drawings of the paper being folded and created a kapsule on kPoint. Here is what we came up with.

In the past making multimedia learning content was hard to do. Lots of editing and efforts was required. Now, using tools like kPoint it is possible to create very clear and easy to understand material that everyone can learn from. This also applies to using new products, fixing broken ones, or maintaining them! A new era of words, images and video is making learning fun and accessible to all.