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In the four years since we introduced kPoint to the market, we’ve been totally focused on enterprise video, making it easy to create video, making it easy to find and view video, making video analytics actionable, and making enterprise video secure. The combination of these video realms is to make video a preferred medium of communication within enterprises. Recently we decided to coin a mantra for what we do, what we will do, and what we believe in.

Videofy the enterprise.

Being engineers at heart we decided we need to be able to measure enterprise videofication quantitatively. So we referenced a report on enterprise video produced by Cisco and they measured videofication in the form of video data versus non video data on corporate networks. According to their prognosis video data will surpass non video data during the course of 2015.

That’s a comforting feeling for folks like me whose business depends on enterprise video data volumes. But the engineer in me kicked in again and I decided to look at whether our own data corroborated the Cisco sky gaze. Our head of analytics found two data points that prima facie indicate that kPoint is making serious impact in videofying the enterprise.

I have been looking at these two numbers and trying to link them with our videofication mission. Everyone in the company was very excited by these big numbers. After all we are a start up in a category which is nascent so 2 million views should be a good number. Then a young MBA trainee piped up and told me that YouTube was launched in 2005 and were averaging 100 million views per day in 2006! In my honest assessment we’ve done brilliantly as pioneers in developing the technology for enterprise video and in seeding a nascent market. But in terms of impact, we are just scratching the surface. There’s a lot more potential video views in enterprise. In fact the data point on one video in one corporation notching up a 100 thousand views is indicative of kPoint successfully driving videofication in one corporation. It is proof of concept that the videofied enterprise is reality. Now to multiply that by 100. Nay 1000.

Shridhar Shukla
Co-Founder and MD, kPoint Technologies, consumed by a passion to create breakthrough products. Formerly COO at Persistent Systems. PhD, North Carolina State.
 
 

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Research shows that we remember visual images much easier and better than words. When we read, our minds convert printed scribbles into visual images that we encode with emotion and remember. Visuals are processed 60,000 times faster than text. Graphics quickly affect our emotions, and our emotions greatly affect our decision-making. The psychologist Jerome Bruner of New York University published a finding, which is quoted by Paul Martin Lester in his article “Syntactic Theory of Visual Communication”. He has shown that people retain 10% of what they hear, 20% of what they read, but retain an astounding 80% of what they see and do! Study after study, experiment after experiment has proven that graphics have immense influence over the user’s perception of the subject matter because of the neurological and evolutionary factors.

However, it makes little sense to debate about how visuals can stand alone and are much better than words. The combination of graphics and words has a communicative power that neither singularly possesses. Without videos, an idea may be lost in a sea of words. Robert E. Horn, an award-winning scholar at Stanford University’s Center for the Study of Language and Information, said, “When words and visual elements are closely entwined, we create something new and we augment our communal intelligence.”
With kPoint we let you do precisely that. Convey a message to your end users, in a way that they will remember for a long time!

kPoint’s experience is now faster, smoother and richer than ever before due its quick adoption of Amazon’s new CloudFront edge locations in India. CDNs play a key role in enabling content owners to scale up to increasing user demand on multiple devices and platforms. With introduction of the new Indian locations, kPoint can now deliver the dynamic content with better performance.

The large network of distributed servers in multiple cities across the world has always helped kPoint to deliver its content. However, these new edge locations have now ensured lower latency, high data transfer speeds and an improved performance for its end users. When viewers access kPoint’s content, they are automatically re-directed to the nearest Indian edge server rather than a round robin trip to an abroad location. As an example, let’s imagine a hypothetical journey to Singapore to fetch a X product. Firstly you’d have to plan your local journey to Mumbai, followed by the often traumatic experience of airport security procedures, flight delays and finally the flight back and forth to Singapore. Wouldn’t you be thrilled if you could save all the time and energy and got the same product easily at a local location like Mumbai?

These servers have helped kPoint do just that- local copies of the user’s content are stored locally without compromising the security of this data. By caching the content closest to the end user, the amount of time to deliver the content to end-user’s device is drastically decreased. Since this move at kPoint, there is approximately 70% increase in the number of kapsules served in 0 to 1 seconds.

kPoint videos are now flying faster than ever before- try it out for yourself !

In the recent months, more and more customers have integrated kPoint in their applications. Are these integration efforts worth it when you can simply add links to videos? Here are three key reasons that justify these efforts:

Firstly, it is all about the experience. Whether it is a trainer using a LMS or an Innovation team encouraging open innovations through an app, it’s the user experience that matters the most. A single click can take the user away from this experience and adversely affect its efficiency and user satisfaction. It can also result in the total loss of this user. An integrated experience on the other hand can show the user what’s needed within the same application. As an example, here is a short video about ‘videos used in self service portals’. You can watch it without leaving this page.

Secondly, user authentication can occur more than once increasing the user’s tasks to remember possibly another set of credentials. If an app has already authenticated the user to give it secure access, another login process can only be a pain to the user.

Lastly, video integration offers ability to track. Videos are not only more entertaining but also provide information on the user’s engagement levels. With a document, you can only track if someone opened the document or not. With videos and MCQs at regular intervals, you can track viewership as well as the usability of your app.

Integration is pretty straightforward with helpful APIs. Visit this page to see more details of kPoint integration along with some examples. So what are you waiting for? Go ahead and offer a memorable user experience!

There is one eternal pain in sales. It is hard to gauge the interest levels of your prospects. You have to use your gut feel and keep working on almost all the prospects with equal enthusiasm. For years, I have been sending emails to prospects with a lot of information. Like most other people, I began by attaching presentations in my email. However I had no clue if the prospect ever opened these presentations at all! I tried something different. I put in links to useful web pages in my email and analyzed their clicks. Soon I realized that this process was not only painful but also provided me very little information as the clicks only indicated their interest but not their engagement levels.

Finally I found something better in the form of links to kPoint kapsules that I can embed in my emails. If my prospect likes the context of my email and clicks on a video link, they can see a short kapsule. It would take only a few minutes of their time but give me a lot of information. Most importantly I get an email whenever the prospect has viewed the kapsule. If she sees the kapsule multiple times or forwards the link, I know of that too. Firstly, this indicates an interest and secondly, I know the view time. Recently a prospect viewed a kapsule that was approximately 3 minutes long. Her second view was for 5 minutes which indicated that the she went back and forth in the video and searched inside the video.

This clearly indicates the level of engagement. I know what sections of the video are of interest to the prospect. Can I ever get this kind of valuable information through emails with attachments or links? Finally there is a way to know which of my prospects are interested and engaged. And videos have truly proved to be more powerful than text in more ways than one!