There’s no denying that we are living in the age of video. Mobile video consumption is increasing by 100% every year, and by 2022, online video will make up approximately 82% of internet traffic. And this behavioral pattern is influencing B2B content consumption as well. Particularly in the last one year, reliance on traditional, in-person [...]
How employees are onboarded is a key determiner of workplace productivity, and research suggests that video is increasingly becoming central to the onboarding experience. A seminal survey by Glassdoor found that a strong onboarding process can improve new hire retention rates by 82% and productivity by 70%. Now that most onboarding processes are conducted remotely, [...]
Knowledge sharing is intrinsically linked with business success. Research has repeatedly confirmed that employees who are allowed to gain from the team’s collective intelligence perform better, more efficiently, and achieve superior outcomes. An essential (and often missing) piece of the knowledge-sharing puzzle is video. Not only has video use skyrocketed in the face of remote [...]
Here is our current favorite How-To YouTube recipe in these Covid Lockdown days. This one tells you how to make tandoori rotis on your regular stove works and the results are quite amazing! Tried and Tested by kPointers. That’s the power of video. We learn so easily when we are SHOWN how to perform a [...]
When your employees are watching a “How-To” video it is unlikely they will be passive about it. Smart self-aware learners know what they need to learn. They will seek and search for specific information in the video that helps them. They will look for an index or use keyword searches to identify the contents. They [...]
When text messaging became available on phones a huge number of voice-calls were replaced by texts. Late for an appointment? “Running late. Be there in 10.” Instructions to husband for getting groceries? “Need: Milk, eggs, butter, and spinach”. “Congratulations! Heard you had a baby boy! - Love Dad.” OK, OK ... that last one should [...]
