Business Benefits
Businesses are about improving reach while lowering costs and kPoint can help you with both.
Videos allow for greater reach to both organizations and individuals with minimal financial investment. An organization wishing to sell its product can create a video that demonstrates the features and benefits of the product. By using kPoint to optimize the video with kapsules, someone looking for the product can easily find it through keyword search. Embed a link in the video so if they like what they see and hear, they can navigate to a video with more pertinent product information, and perhaps yet another link to a recorded interactive educational webinar about the product. The viewer has passed through the sales funnel to a point where there is a link to a website where they can register or make a purchase. Tracking analytics reveal who and how the video was viewed, and because the videos are SEO friendly, company and product information can be found via Google search, which provides greater reach. This is a unique feature with kPoint.
Travel is a measurable cost against profitability; gas mileage, airline flights, lodging, meal reimbursement, etc. Time spent away from core responsibilities is less measurable, but very real. kPoint provides the alternative to on-site training programs where attendees can actually participate from home or their own workspace, at a time that’s most convenient for them and/or the business.
Any live meeting, whether online or in a physical classroom, means loss of productive time, such as a customer service rep who is not available to answer calls or a sales rep who isn’t pounding the pavement to make the sale. The kPoint kapsules can be viewed when it’s most convenient. The sales team can watch product training at their convenience, while still interacting with the rest of the team without compromising on valuable sales time. Moreover, trainers and senior managers are no longer restricted by repetitive delivery of the same training material, and are facilitated to focus on more value added responsibilities. Capture content once, deploy it multiple times, and better utilize resources.
User Benefits
Video is used to tell a story – about you, your company, your products. kPoint makes your story engaging:
Use more than one medium to create an engaging story. Slides, documents, whiteboard, video and miscellaneous applications help to unfold the story, all in high fidelity.
Know for certain how the video is being consumed. What is searched and viewed, by whom, then tweak it as necessary to achieve greater results. kPoint analytics help you do just that.
kPoint automates the process of manually adding tags based on content, and hence makes your videos truly “SEO” . You can control how to share your videos, such as by specific groups, community, or open to the public.
Videos are no longer a one way communication medium! You can now interact with the presenter and user groups by posting questions and comments, adding bookmarks, and sharing them. In addition, you can search inside videos, preview the slides, and jump to areas of interest.