At kPoint, we strive to make videos engaging!
Videos are increasingly used by individuals and corporations to communicate across geographies and time zones to overcome resource constraints. It is estimated that 51% of internet traffic comes from online videos. Overall spending on online business video technologies is set to cross over $2 billion US dollars and the sector is poised for high powered growth year over year. Given all this appetite for online videos, the current state of video is sadly passive and mostly one way communication.
There is high lead time to create rich videos, they are difficult to promote in search engines, and they are supported by limited analytics. Our vision is to take videos beyond passive viewing by making them fully searchable, interactive and richer. At kPoint, we are constantly improving the way videos are created, presented, distributed and consumed.
kPoint Technologies is incubated by GS Lab.